The Aim and Importance of Literacy and Numeracy Essay Example for Free

The Aim and Importance of Literacy and Numeracy Essay Literacy and numeracy are an extremely important part of everyday life and the 2 key subjects taught in school; Literacy is the basis of communication, Speaking Listen, along with Reading and Writing. We speak to and listen to people all the time and we contact people we can’t speak to by letter or email. Then numeracy is in the very least the centre of problem solving; money handling; weighing and measuring along with handling data which we all do on a near daily basis, with activities such as: cooking, shopping and keeping check on our bills and bank account . It is important that every child develops these skills as early on as possible so the foundations are there to build on as they get older. For the majority of children this should begin at home with family members talking as much as possible with them to encourage their speech and crayons to scribble and gradually inspire them to write their name etc. Parents can count things with them and sing counting songs to promote understanding of numbers and by the time a child starts school/pre-school they should be read to daily. The aim is to make sure every student can effectively access literacy and numeracy from a young age as it will later be important across the curriculum. Regardless of their ability work should be tailored to meet their specific needs. It is also to promote numeracy and literacy skills in their everyday situations by introducing activities and events which are suitable to their requirements and cover the planned outcomes. All young people need to develop these abilities in order to progress in their learning and education as well as developing their life and social skills ready for  most students to successfully gain employment and or to lead independent lives. Numeracy is applied across the curriculum in several ways: In science and cooking, with the use of weights and measures, timing, problem solving and calculations, science also covers data handling and predictions along with the use of graphs. It is also promoted in activities such as shopping and using a cafe where students have to recognise money; calculate amounts; work out which coins they need and how much change should be given. It is introduce in practical activities  such as wood work where students plan and design something they will make, they measure wood, count screws and possibly use problem solving during the activity if it doesn’t go to plan. Students may be encouraged to grow plants, so they can measure and record growth along with plotting the recordings and showing this in a graph. They are encouraged to analyse the data and explain their findings. Other examples of numeracy across the curriculum are geography, history and PE. Geography may be using graphs to see such things as rainfall through out a year or in different places, so  reading and understanding data is required, and history may use numeracy by putting events in chronological date order and knowing which occurred fist etc. PE uses measurement in high jump, long jump, discuss, javelin and any other activity where distance or height need recording. Numeracy skills involving money management, addition, subtraction, weights, area, space and measure will be implemented in daily life when shopping, paying bills, checking wages and bank account transactions, along with planning meals, cooking, decorating, ordering curtains, gardening and most DIY projects. Literacy is more easily promoted across the curriculum as all lessons and activities involve speaking and listening which is generally the main form of communication, and most will involve reading and writing. The majority of mainstream subjects implicate reading a text book, so good reading skills are essential. Many instructions for work to be completed are given orally and listening skills are required. Students need to be able to ask or answer questions verbally; higher order questioning may be used to ascertain knowledge and understanding and to provoke more  independent thinking, so speaking and listening abilities are used here. Good reading skills also help students with their spellings when writing which helps with presentation in every subject. Strong and confident reading and writing skills will enhance the student’s interpretation of exam papers and lead to better qualifications being gained at the end of their education. Our young people are encouraged to take part in verbal dialogue as much as possible, often prompted by questioning which should be aimed at the student’s level; this promotes their listening  skills as well as their speaking. Some students use PECs to communicate to other, but these students are still verbally and gesturally prompted to speak. Students are encouraged to ask for things they need, rather than it just being given to them, which is done to promote their communication capabilities. Literacy skills involving Speaking, listening, reading and writing will be implemented in everyday life when communicating, whether in a verbal conversation or via a social networking site, or in correspondences such as a letter or email. In conclusion, numeracy and literacy are the basis to everyday life, so strong foundations need to be established as early as possible to ensure a strong structure to build up on, in order to develop the essential skills for a successful education and more importantly for the life skills we all require to maintain a good standard of independent living as adults. Every effort should be made to ensure all students develop the capability to communicate to the best of their ability as soon as possible, as this is crucial to the continued development of their learning, independence and their  social skills, as well as an effective life after school. The delivery of literacy and numeracy should enhance student’s confidence and individuality along with their personal and social skills. All outcomes, achievements and progress should be clearly recorded with indicators of the next step to be delivered to the young person. With the use of a personal learning plan work should be resourced to meet the level and needs of a student. Numeracy and literacy can be introduced in each subject or task at the appropriate level and often implemented in a practical manor if necessary.

Boundaries...What For? :: Argumentative Science Technology Papers

Boundaries...What For? There seems to be no boundaries when it comes to scientific advancement. Scientists are struggling to come up with new and exciting procedures that are supposed to make our lives better. In the process, I think that they are getting out of hand. The advancement of science and technology today has brought up some very interesting and controversial issues. Nowadays, it seems that many scientists are on a mission to create the perfect human being, but in the process are breaking a lot of ethical boundaries. Do scientists know when enough is simply enough?, that is the real question. Through the use of such scientific and technological advancements, its amazing at just what scientists can do with the information. Often times they aren't thinking in terms of the world but in terms of them selves. Which on of them can discover the next biggest thing in science and technology, which can find that cure. It's all a game that is not played fair. There is a lot of craziness going on in the sciences, and with that comes consequences. Take Dr. Frankenstein for instance. In the article Frankenstein by Mary Shelly, she created a character that defied all the scientific and technological boundaries that were around in those days. It was against the law to work with dead bodies, especially for the purposes that he was going to use them for; which was to select the best parts forthe creature he was going to bring to life. He set out to create a "super-human being" out of inatimate objects, and he was successful, but in the end did pay a price. He spent two grueling years that consisted of long days and sleepless nights, for the sole purpose of creating life out of nothing. "For this I deprived myself of rest and health, but now I had finished, the beauty of the dream vanished, and the breathless horror and disgust filled my heart" (Shelly 234). Dr. Frankenstein went way over the line, and tried to play the creator, and in the end got what he deserved, a monster. He abhorred Frankenstein so much, that he chose to alienate him from the world. Which was really unfair to the monster, considering he was created by the sweat of Dr. Frankenstein's brow. Sometimes all that scientific information can get you into trouble. If Dr. Frankenstein had not gone ahead and pursued the role of playing God, he wouldn't have created such an ugly mon ster in his eyes.

Hyundai and Kia Essay

The international corporate branding strategy of Hyundai and Kia are similar yet varied. Both organizations put plans into action that would potentially catapult their brands into the first-class market share position. Hyundai began its strategic branding process by focusing on improving the perception of their brand, positioning itself as a maker of â€Å"refined and confident† automobiles. While Kia attempted to improve consumer perception by billing the maker as an â€Å"exciting and enabling† automaker. Brands must adapt and communicate in more ways than one to reach a fragmented and or distracted audience. The challenges associated with rebranding the identity of both Hyundai and Kia involved the development of purposeful attributes to bring about and reinforce the emotional perceptions. For example, Kia’s global pledge or brand promise was built on the maker’s â€Å"commitment to surpass customer expectations through continuous innovation.† To fortify this promise, through brand positioning, Kia incorporated six attributes into its products: dynamic styling, responsive engineering, well-equipped vehicles, versatility, safety and reliability, and top-tier product and service quality. Integrating the six attributes added to the brands image of quality. Even if a consumer had never experienced the handling of any Kia product, the brand image conveys quality; quality backed by market surveys, reports, market positioning, target advertising, pricing, and other facts that represent a brand image of quality to the world. Corporate branding strategies can add significant value in terms of helping the entire corporation to â€Å"convert awareness into brand consideration in the consumer purchase process.† The overly saturated automobile market in China and Korea is problematic in that the number of cars being manufactured doesn’t allow consumers to focus on the brand message. This is evident of the lackluster sales of the NF YU Xiang of Hyundai and Tianlime of KIA Motors. Both President Noh and Lee crafted a branding strategy for each of their brands to boost sales. Analyzing the data provided, branding modifications could have been made in a few areas. Initially, the case suggests that there were too many cars being made in China and not enough focus on consumer needs by connect it to Brand  Awareness. Chinese consumers were sensitive to price and fuel efficiency, which affected brand choice. Automobiles were also viewed as a young person’s desire for a lifestyle change rather than the need for convenient transportation. So consumer’s preferences were based on emotional and intangible attributes such as style/outlook, and brand image. Improvements could have been made with its brand logo through brand revitalization to revolutionize the brand in order to regain equity. Research has indicated that Asian consumers prefer a brand’s foreign names to its American name. The companies should have established the same concept with the two declining brands instead of retaining the local brand name or expanded the brand awareness by using the local brand as one of the vehicles in the â€Å"taxi project† that did so well, instead of the globally recognized brand-Sonata. The luxury sedan â€Å"Equus† will be launched in China in the E segment by BHMC. President Noh must focus on global customer-based brand equity and global brand positioning for this next line of cars. To establish a global customer-based brand equity, President Noah must create brand salience to distinctively differentiate marketing concepts for each market it will introduce the vehicle in. Brand image can be tricky in a global market because of existing competition, so they must analyze the competitors in each market and focus on meeting a diverse group. The consumer’s response to the brand must elicit positive judgment, consumers must find the vehicle of good quality, and it should be worthy of consideration and superior to similar cars lines. Finally, the company must cultivate resonance for the consumers; they must have enough opportunities and incentives to purchase and own this vehicle. Marketing for the product and a prototype must be in the market place long be fore full production is underway. To establish global brand positioning, each market must be revised by defining the core brand association, identifying point-of-parity, points-of-difference and crafting a brand mantra for the Equus (Keller, 2012, p. 492). To establish standards and customize this product against the competition and for it to do well in the marketplace, President Noh must focus on product strategy-consumer behaviors; communication strategy advertising; distribution strategy-retailers and types of channels; and pricing strategy-value for the consumer. Marketers are blending global objectives with local concerns, there must be sufficient levels of brand awareness and  strong, favorable and unique brand associations in the market the brand is sold to provide and build brand equity (Keller, 2012, p. 511)

Value Chain Analysis Literature Review and Application on...

November 28, 2012 November 28, 2012 Aisling Lynch C09687271 Aisling Lynch C09687271 Stratgic management the value chain concept: literature review and application analysis on IKEA Stratgic management the value chain concept: literature review and application analysis on IKEA Contents * Introduction * Origination * Porter’s Value Chain Concept * Linking of the Value Chain * Focus on External Sources * The Future - Conclusion * Ikea Example * References Declaration I, the undersigned, declare that this report is entirely my own written work, except where otherwise accredited, and that it has not been submitted for a degree or other award to any other university or institution. Introduction Since the 1980’s†¦show more content†¦In this way not so important areas can be combined or ‘clustered’ (Johnson et al. 2005). Thus the firm can now see which areas of activities they should be concentrating their resources on; and which they should de-emphasis or outsource (Johnson et al. 2005). Often the categorization of activities relies on judgment (Kippenberger 1991). Linking of the Value Chain This system of mapping out and categorizing activities helps the firm to link its competencies to competitive advantage (Normann 1993). Relating your core competencies back to your resources is a successful way to gain competitive advantage (Lusch 2011); and participation of this is key to good strategy in a business (Normann 1993). Optimizing co-ordination between some activities may take place, as well as trade-offs between activities in order to achieve an overall more successful value result (Porter 1998). Once activities have been clustered or isolated depending on their ‘higher order strategic themes’ (Porter 1998), the links between the different activities need to identified and analyzed in order to spot any potential competitive advantage sources that lie here (Kippenberger 1991). And so to, the notion of relationship and information management in the value chain arises in the different literature. 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