Canon Case Study Essay Example | Topics and Well Written Essays - 2000 words - 1

Canon Case Study - Essay Example As going to be discussed below, it can be noted that Canon employs various strategies and has to a greater extent managed to meet the strategic challenges and changes as a result of the key success story in its operation. However, in view of the above explanations, it can be noted that Canon instead has been successful in managing its strategies by virtue of embarking on an open approach in formulation of strategic plans rather than being imposed by the top management. Its strategies are influenced and driven by the strategic vision of Canon’s senior and other managers. This strategy is very flexible in that it promotes an open door policy where views from other equally important decision makers are taken into consideration towards the attainment of the overall organisational goals. In most cases, strategic planning is viewed as bureaucratic in nature where it is often regarded as a preserve for the top management to impose their views and vision about the company on the other work mates. Canon’s policy is flexible and open to accept ideas from other people within the organisation. Through technological differentiation, Canon has managed to grow from strength to strength to catch Xerox which had been a world leader in the photocopying market since the 1950s. They have managed their strategic challenges as well as changes by developing technology that was completely different from Xerox and this offered new features which were not very common by then which gave them the competitive advantage against this rival competitor. Technology is dynamic and is expected to change constantly hence taking into account these changes is one guaranteed way of trying to keep up pace with the new developments in the market which will also ultimately impact positively on any business. Another strategy that was used by Canon was to target the small photocopier niche markets which