Nike Case Study Example | Topics and Well Written Essays - 500 words - 1

Nike - Case Study Example lizing its main objectives hence giving it ideas on what ought to be done in order to achieve these objectives and Nike Company is not different because it also has its mission and vision. The company’s mission is to offer inspiration to all athletes globally (Nike Inc., 2014). Nike Company has strived to achieve this mission because to date, most athletes taking part in national competitions such as Olympics or marathon are supplied with footwear to enable them participate comfortably. The company’s vision is that everybody has the capacity of becoming an athlete since the company provides all the necessary gears (Nike Inc., 2013). Nike Company has a number of strengths; the company has a global recognition for its apparels that are normally used in sports (Lussier & Kimball, 2009).Apart from its high quality apparel, the company also known for its innovative marketing techniques. For instance, the company normally uses prominent sportsmen such as tiger woods and Michael Jordan while marketing their products (Lussier & Kimball, 2009). Apart from strengths, the company also has a number of weaknesses. For instance, the company has had some management problems. Since resignation of the company’s founder in 2005, the company has had two CEOs in a span of two years (Lussier & Kimball, 2009). Apart from management issues, the company is also experiencing a decline in sales especially in the United States. For instance, there company experiences higher sales in continents such as Europe and Asia than in the United States where the Nike’s headquarters are located (Lussier & Kimball, 2009). This is due to high competition from other companies such as Adidas and Reebok that also specialize in production of sports accessories. The company has several opportunities that if properly utilized will result to an increase in the number of sales hence higher incomes. The company has signed an agreement with Apple Company that will see the company develop an application